Hoxton Florence has swung open its highly anticipated doors, marking the brand’s second Italian outpost and a bold new chapter in the city’s storied architectural legacy. This new address for Hoxton spans 161 rooms across two distinct buildings: the first, a 16th-century late-Renaissance palazzo, whose original façade and vaulted arcade transport guests to another era; the second, an evocative 1980s masterpiece designed by Andrea Branzi, offering a striking modernist contrast with its timber-slat façade and minimalist, linear architecture.
Designed by Ennismore’s AIME Studios, the transformation of this former palatial residence pays homage to Florence’s Renaissance glory. Originally built for the esteemed Ricasoli family, the building remains a testament to its heritage, with elements such as an outdoor arcade, lime-washed walls, and frescoes from 1611 preserved in their full splendour.
Image credit: Hoxton / Ennismore
These two architectural jewels embody a dynamic celebration of both historical grandeur and the evolving narrative of Florentine glamour. The interiors blend vibrant hues, bold patterns, and opulent materials, showcasing a marriage of Italian craftsmanship and contemporary comforts. Every space is punctuated by bespoke designs and vintage treasures, offering an atmosphere that is as rich in history as it is in style.
The guestrooms, scattered across both buildings, reflect the unique characteristics of each structure, while a lush, landscaped courtyard — complete with a fountain — provides the seamless connection between them. Here, guests are invited to unwind in a serene setting that also serves as an alfresco dining destination.
Within the main building, the rooms embody a modern reimagining of Renaissance ideals. Classical Florentine geometries and motifs are seamlessly integrated with Mid-Century Italian design elements, creating a harmonious fusion of old and new. Some rooms frame iconic views of the Duomo, while others boast large terraces featuring outdoor bathtubs or offer the intimacy of dual-level layouts, complete with spiral staircases. The colour scheme is drawn from the tricolour marbles of the Duomo, and headboards echo the majestic façade of the Santo Spirito church. Striking flamestitch patterns on curtains and carpets pay homage to the Medici family, whose influence echoes throughout the space.
Image credit: Hoxton / Ennismore
The Branzi building, an embodiment of 1980s postmodernist flair, is a bold juxtaposition with the palazzo. Designed by Florentine architect Andrea Branzi, co-founder of Archizoom and a key figure in the Memphis Group, the building celebrates a fearless mix of vivid colours, clashing prints, and exotic materials. Here, asymmetrical, colour-blocked wardrobes and striking monochrome striped table lamps serve as playful, yet refined, tributes to the postmodernist movement.
The Hoxton Florence also introduces House – a sophisticated new accommodation category. This self-contained, three-bedroom, four-bathroom apartment features a fully equipped kitchen, dining area, lounge, private terrace, and entrance, offering an elevated sense of luxury and autonomy.
Culinary offerings at The Hoxton are just as thoughtfully curated. Mediterranean restaurant Alassio evokes the chic atmosphere of the beachside town of the same name, with its vaulted ceilings, Italian artworks, vintage posters, Murano chandeliers, and rich, mixed marbles. Enoteca Violetta, a neighbourhood wine bar, invites guests to unwind amidst floor-to-ceiling wine displays. Below, La Riserva, a hidden tavern, offers an intimate space for private dining, wine tastings, and masterclasses – an undiscovered gem within this stunning property.
With this latest opening, Ennismore continue to expand the Hoxton portfolio of design-forward properties, solidifying its position as a leader in the global hospitality landscape, with more exciting developments (no doubt) on the horizon.
> Since you’re here, why not read about Hoxton Chicago in our round-up of the city’s hotel scene?
Main image credit: Hoxton Florence
